Bingo’s rising prominence as a creative platform
For the vast majority of people, bingo is usually seen as a deceptively simple game of numbers that provides a unique level of excitement to its participants. Nowadays, the increasing popularity of online bingo has exposed this entertaining game to a younger and technologically savvier generation. Furthermore, it has encouraged enterprising craftsmen and artists to look at actual bingo cards as a surprisingly wide-ranging source of creative design ideas as well as a suitable platform for incorporating various techniques and styles. Online craft hub Etsy is a virtual treasure trove of bingo-related products – a quick search reveals the existence of both a Bingo Card Christmas Stocking and a downloadable Bingo Card Embroidery Design item.
Multiple examples abound across different forms of arts and crafts. Scrapbook.com has a ton of bingo-inspired knickknacks: embossing folders that can be used with various types of cardstock and ink colors to make custom bingo cards; paper collections that include bingo cards as one of the design elements; and a bingo-styled mixed media background are just some of the items that showcase the versatility of the humble bingo card. Salvage Style, a purveyor of vintage collectibles located in Vancouver, fashions spiral-bound notebooks and journals covered with re-purposed old-school bingo cards.
This growing fascination with imbuing playfulness and whimsy in the realm of bingo cards is also a prevailing trend in the clever and tongue-in-cheek advertising campaigns of online bingo companies. CheekyBingo has worked closely with London-based creative agency Frontroom in producing numerous promotional TV ads as well as brand-specific ad bumpers for two popular shows in the United Kingdom: The Jeremy Kyle Show and Dickinson’s Real Deal. Interestingly, The Jeremy Kyle Show also had a sponsorship deal with FoxyBingo, another online bingo company that’s famous for its witty and smooth-talking fox mascot.
There’s absolutely no doubt that bingo will continue to flourish as a gold mine of creativity and fun times.
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